Tuesday, September 29, 2009

"Thinking Like a Designer"


My book, Thinking Like a Designer, is about ready to go to press.

What is it about? As I write in the Introduction:

"If you have a publication you want printed, but you’re a non-designer, this book is for you. But it’s not about making you into a designer. It’s about making you into a good client for your designer . . . and for your pocketbook. Thinking Like a Designer will prepare you to work with the designer, which will help reduce the amount of time and effort the designer will spend on your publication. Being a prepared client will make the designer quite happy and probably a bit surprised, it will increase the designer’s opinion of you, and it will raise his or her confidence in you as a reliable partner in your project."

The 75-page book includes information for clients about preparing files, working with the designer on schedules, reading proofs, understanding basic differences in picture formats, avoiding redundant and wasteful practices, and keeping expenses down.

Pricing and ordering information will be posted soon.

Here's the Table of Contents: